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Photography Makes or Breaks The Sale of Your Home - Jacki Shafer

Jacki Shafer | Phone: 502-643-7653
Address: 9911 Shelbyville Road, Suite 100, Louisville, KY 40222

Jacki's Real Estate Blog

Sep 2012

Photography Can Make – Or Break – The Sale Of Your Home

There it is – the home you’ve been searching for online for weeks. It stands out in a sea of other listings vying for your attention. But you keep coming back to this one. Something about it just feels right. You can really picture yourself living here.

If you find yourself falling in love with a home online, long before you ever step inside the door, chances are the Realtor marketing this property either has a knack for taking crisp, clear, inviting photos, or has hired a professional photographer.

Professionals using the very best camera equipment photograph all of our listings. They use a wide angle lens that captures each room as the human eye would see it. The lens they use does not distort the image, giving it that annoying “fishbowl” look. They take several dozen shots, choose the best 35 photos and send them to our Administrative Assistant, who uploads them. She arranges them in the order in which you would normally view the home, beginning with the front photos, going into the foyer, etc., so that you get a sense of actually walking through the home.

Sometimes it’s impossible to take a multitude photos of a home, especially one that is very small. (After all, how many angles of a bathroom do people want to see?) We add extra photos that we have gathered of area amenities to help enhance the number of images that we upload to, for instance, Realtor.com.

Buyers have often commented that they appreciated seeing photos of nearby farmers markets, libraries, etc. It gave them a sense that they were learning a lot about the house and the amenities the community had to offer.

If you have done some serious home shopping, you can see the difference between great photography and, well, let’s just say not-so-great photography. You know the ones: The out of focus shots. The dark photos. The pictures that show the dirty dishes in the kitchen sink or the pile of dirty laundry in the corner of a bedroom. Obviously bad photography done in a slip-shod manner does not exactly invite the buyer inside. If it looks that bad online, the buyer’s first thought is to how bad must it look in person?

Great photography, on the other hand, is impressive, appealing, and leaves the buyer wanting to know more. Beautiful photography really helps an interested buyer “virtually” step inside the home and look around.

In an effort to keep a listing looking “fresh”, our Administrative Assistant changes out our photos frequently. Often the first photo a potential buyers sees is not the front of the home. It is intriguing to a buyer to see a photo of, for instance, a beautiful great room instead of the predictable photo of the front of the house. It compels the buyer to click on that photo in search of the photo of the front view. The buyer is now engaged, and wants to know more about the home.

I have had buyers tell me at closing that they had already fallen in love with our client’s home from the photos and the virtual tours our team provided online.

When you are ready to sell, you will want to choose a Realtor who is as serious about the photos of your home as in every other aspect of his or her marketing campaign. Ask to see several samples of the photography used to showcase homes. Professional photography will make your home a stand-out.

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