Jacki Shafer | Phone: 502-643-7653
Address: 9911 Shelbyville Road, Suite 100, Louisville, KY 40222

Jacki's Real Estate Blog

Nov 2012

Commitment To Service Over Commission Pays Off Every Time

I talk to my friend Julie about once a week. We have become best of friends over the past 18 years. It started out as a strange phone call, that went something like this:

“Will you please talk to me?”

“Of course I will. How can I help you?”

“Well, I have been calling Realtors all over Louisville for two weeks now, and no one seems to want to work with me, because we won’t be relocating to Louisville for a little over a year.”

“Where are you now?”

“I’m in town for the week, and I’d like to look at some homes and find a Realtor who I feel comfortable with.”

“Well, not only would I be happy to work with you, but if you’re not doing anything, let’s go have some lunch and you can fill me in on what you will be needing this time next year.”

And the rest, to beat a cliché to death, is history.

Julie and her husband are from Louisville, and after 20 years of service in the Army, planned to come back home to retire. I kept in touch with Julie, and enjoyed hearing her stories about life in the military. As a former Navy veteran myself, we found we had a lot in common.

True to her word, they came back to Louisville, and I helped them buy a beautiful home in St. Matthews. They have since moved three more times, and I was right there to help them. They referred me to their son and daughter–in-law, and at least a dozen other families over the years.

It started with one phone call.

To me, it is so elementary. If someone takes the time to call me – from the over 3,000 other Realtors in the Louisville area, I am going to call them back. After all, that’s opportunity calling! It’s an opportunity to help someone. And if I do a good job, they will not only remember me when it’s time to sell their home, but they will remember me to others as well.

If you are not convinced, test me. If you call me and I can’t answer, see for yourself how long it takes for me to call you. It won’t be long before you get a return call from me. And that’s a promise.

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