Jacki Shafer | Phone: 502-643-7653
Address: 9911 Shelbyville Road, Suite 100, Louisville, KY 40222

Jacki's Real Estate Blog

18
Mar 2013

Don’t List Your Home With The Ear Tickler

She is known as “The Ear Tickler”. She will sweep in and attempt to delight you with a listing price that she hopes will land her the job. Why?

Because she knows you want the most money possible and will be tempted to just pick the highest bidder.

The problem is, the Ear Tickler’s method is to simply knock down the listing price month after month until she has worn you out from the stress and frustration of showings and no offers. You will likely end up taking less for the home than if you had just priced it right from the beginning with one of the Realtors who told you the truth.

Pricing Is 80 Percent Of The Effort

Did you know that pricing your home, even just 1% over where it should be set, can mean the difference between selling – and just sitting?

It’s true. A savvy Realtor will go over each comparable listing with you carefully, painting a realistic picture of your particular marketplace. By the time she reviews all of the data with you, you should be able to make an educated decision on right pricing for your home.

Can’t We “Test The Waters” First?

Even in a robust Seller’s market this is not a good idea. In fact, I’ll just say it: it’s a huge mistake. The reason? Within just a few days your home will be seen virtually everywhere, as your home’s photos and data populates out to literally hundreds of websites. Being seen all over the globe is a wonderful thing if it is priced competitively and priced to sell. But if you are outside the right pricing arena, Buyers who are seeing your home over and over again are now passing you by. They are clicking past your home and viewing newer listings. After three or four weeks your home becomes “shop worn” in the Buyer’s mind because he has seen it so often. Your best bet – actually the most important thing you can do – is to price your home to sell in 30 – 45 days.

What’s The Best Strategy?

Look for an experienced top producer with a proven track record of selling homes at top achievable dollar. Ask her to bring her own personal statistics that will show her listing price versus sales price ratios. How many homes did she sell over the past 12 months? What are her days on market averages? In short, look for an agent who is known for getting her listings SOLD, at top dollar in today’s market, in the shortest period of time. You will save money in the long run, and will minimize the home selling hassle overall.

The Moral Of The Story

Go with the Truth Teller. And tell The Ear Tickler to boogie on down the road.

One comment
  1. Jason Lyvers
    Apr 03, 2013

    Great article Jacki, and dead on. People can’t get so wrapped up in that inflated price that some agents put in front of them that it causes their home to sit on the market for hundreds of days. This is where people need to put their ego aside and be more reasonable instead of thinking their home MUST be worth more than everyone else’s in the neighborhood.

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