Jacki Shafer | Phone: 502-643-7653
Address: 9911 Shelbyville Road, Suite 100, Louisville, KY 40222

Jacki's Real Estate Blog

Nov 2013

Turkey, Christmas Trees & ‘Sold’ Signs

The holiday season is a great time to sell your Louisville area home!

Chris and Debbie Kirkland cannot find a home. Not in Shelby County. They don’t even have high demands. Just needs to be a home in good condition on an acre or more, with a basement. Can pay close to $300,000. But it’s not out there right now.

Where Have All The Houses Gone?

The answer is obvious: All the best homes in the best shape at fair market value have been grabbed up. We are keeping vigil over the internet just waiting to pounce on the next home that pops up on the market that meets Chris and Debbie’s criteria.

Savvy Sellers Are Seizing The Opportunity To Stand Out In

My ninth grade economics lesson kicks in here: Supply VS Demand. Right now, inventory is down, Buyers are still out there in huge numbers scrambling to find a home and close before the end of 2013 and enjoy the tax advantage, and want to lock in today’s low mortgage interest because of talk on the street of the very real possibility of rates being higher next year.

Do Buyers Really Look During The Holiday Season?

Our office sales numbers year after year fluctuate very little here in the Louisville area. Yes, there will likely be no one looking at your home on Thanksgiving Day, Christmas Eve, and Christmas Day. That is three marketing days with zero activity.

And yes, while there won’t be the flurry of showings you would see in, say, April or May, you are also not just one home in a sea of homes. During the holidays and into the so-called dead of winter, you also won’t get as many casual “lookers”. Buyers who put on their hats, coats, and gloves and brave the cold weather to come and tour your home are the serious we’ve-got-to-find-a-home-now kind of buyers.

Should We Decorate Our Home For The Holidays?

Absolutely yes! There is nothing quite as appealing as holiday decorations done in good taste. When you are selling your home, you want to appeal to all the buyer’s senses. A warm and inviting home with a fire in the fireplace, a Christmas tree in the corner, cookies on the counter, candles glowing – will help the buyers picture themselves in the home this time next year. It’s a good idea to have Christmas music softly playing when they walk in the door. (TIP: Remind your Realtor to reshoot the photos of your home after the holidays are over and you have taken down your decorations. If your home takes a few weeks to sell, the last thing you want to do is “date” the listing with Christmas photos in January).

So What’s The Down Side?

The down side is that there will be times you will get a request for a showing while your out-of-town family is in. Since it is super important to be gone while the home is shown, you and your guests will need to find a place to go during the showing. That can be a real inconvenience, but when you weigh it against an opportunity to get top achievable dollar for your home in a market that is still coming out of a slump, it may be worth it to you. And your guests will understand.

Jump All Over This Opportunity

This really is a unique time in history:

  • Inventory is down.
  • Interest rates are still very low.
  • The value of your home has likely increased.

So if you are seriously thinking about making a move, now is about as good as it gets.

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